Meg, I purchased a Hot Milk one recently, and was rather unhappy with it sadly when I tried it on, I could see that the seam line on the bra was showing through my shirt, told the sales lady and she checked them all and they were all like that. I think she might've had a bad bunch in the shop. I wasn't able to fit into any other bras so had to take it. When I got home (200k's from shop) I was really unhappy with it, it seemed to be too big for me and I could still see where the pretty material was joined.
Took it back, and got a different sales lady who told me that I was 'bigger' than the bra they had given me! Told her I wasn't happy with it, and I ended up getting the only other bra in their shop that fitted me which was a berlei barely there I think. It's a pretty plain boring beige, but it will do. It only cost me $10 less ($50) than the hot milk one too, so not much price difference. I think once they slap 'maternity' on there, they put the price up.

Will be near some shops again next week, so plan on checking out the elle mcpherson ones if I can find some, and will check another shop for the hot milk ones and hopefully find something more to choose from.

Goodluck finding something. I'm another who hates bra shopping too!

Nic