yep, fundal height can be out, as long as they're seeing consistant growth I think is the main thing. Also, is it the same person measuring you each time? I have team midwifery & GP, so a different midwife measures me each time which will also affect the measurements to a degree.

With the transverse lie, I think at 28 weeks theres still plenty of room for turning. In fact my girlfriends bub turned (from breech to head down) at 37 weeks. My gp & midwives didn't even start checking this until 36 weeks.