We didn't grow up very well off, so I didn't start getting brand name clothes til maybe late high school and uni - especially when I started working.

My main love is quality, I've found that the cheaper stuff just doesn't last. So, if I've fallen in love with a trend that I KNOW is seasonal (like I suspect maxi dresses are), then I'm happy to buy a cheaper one, because it doesn't need to last me.

Things like Jeans and Jackets though, I'm happy to spend more, because I know I'll wear them a few times a week, and I know they'll last me a few years. I also find that I like the fit of some of the more exy brands. I'll still shop within my budget though.

I love the end of summer surf shop sales! Where I can get something brand name for much cheaper, and I know I'll wear it the next summer.

So yeah, I'll wear brand name stuff, if I can afford it (I usually get it on sale) and I'll also wear cheaper shop stuff, as long as it looks like it's good quality and is comfortable.

ETA: I should add, it's not about the brand name for me really, like if something has ROXY splashed across the chest, I'll give it a miss. It just happens that I often love the styles that surf shops stock. If I find something I like better somewhere else (I'm definitely falling in love with Target for this!) then I'll shop there for sure.