Before kids I use to straighten my hair once or twice a week. Now mabye once a month! It's wavy and I lighten it too so gets quite dry. I use a moisturizing spray before I straighten to add a bit of protection. When I straighten it lasts a few days. At first it takes a bit longer to straighten but as you get the hang of it, you get quicker so during the week you can run the straightener over for a refresh.