Kaz, can you see a Lactation Consultant?? I think you should see one ASAP!!!! I had sore nipples like that too and thought it might just get better but I was wrong. It shouldn't hurt! That means something is wrong with attachment and you should get it fixed ASAP so you don't end up with a cracked nipple like I did, hurts like hell! It looks like there's kind of a cut in my nipple and when she fed off it it would open up, eww... Mine didn't bleed either but was weeping a bit, gross.