I'd rather have my separated money go to the SAHM who lives in Emerald who makes Gaia out of a factory in Rowville (right near me! Fulfills the 100 mile diet criteria! Except I don't eat it...) than to the big companies who use petrochemicals in their product to make it cheap enough to buy, but not so good on for my family's skin I'm not gullible, I just don't see a place for petrochemicals in my skin products, and that to me makes them less fancy schmancy, and just more natural. We all make our own informed choices.
Not to say every one's skin suffers from these products, either - you might find them just as good. But they do strip the body's natural oils, and a baby has a good dose of skin softening oils that you want to leave one, and more natural products protect that, whilst calming any redness with lavender and chamomile (the only two recommended oils for young children anyway, as well as a touch of mandarin, if you so desire). I make my own bath oil with these oils and calendula oil. The Gaia was a gift and I use it when I want a bubble effect.
I found that having a Hug a Bub sling next to the bed during DS's more fussy periods (I remember 4 months being one of them!), so that if he woke upset, I would quickly tie it on, feed him, stick him in, rock him in it and he would be back asleep in 5 minutes, so then we could both go back to sleep. A sling for after a bottle could be a good investment