I voted for lack of education - but there are so many factors that contribute. I think overall, we are generally under-educated about breastfeeding as a society, and I do think the normalisation of ABM undermines BF.

I also think that there is a bit of stigma attached to BF (no pun intended). From my experience, women who perservere with BF after 3-6 months are almost labelled as 'hippy tree-huggers', regardless of the world health organisation endorsing BF for a minimum of 2 years. Interestingly, the average age for weaning is 4 years... why do Australian authorities recommend for only 6 months?

Personally, I love BF my little boy and plan to for as long as it works for both of us.

Anyway, I'll get off my high horse now