Kelly,
I guess more info antenatally - given out - I guess this is where the govt can come in, producing some quality info/pamphlet detailing the benefits for mothers and babies both short benefits and long-term ones.
I agree pamphlets hae severe limitations, but also wonder if the govt will balk at TV campaigns - as they basically need to run ad infinitum to 'catch' the target audience.
The idea of educating kids as part of sex ed programs at school is a good one. I presently would love to take my baby to my son's (Grade 2) class for 'show and tell' and actually breastfeed her there, but I seriously doubt I'd be allowed, and if I was I KNOW the school and I would get complaints from other parents.
But I am skeptical about all of this education, because unless the health professionals themselves are highly motivated in their own right to increase the bf-ing rates of their clientele, the info will never be backed up with that all-important support and solution-driven advice from OBs, midwives, paeds, GPs, MCHNs & LCs.
Jo - mother of three (currently in my 58th month of breastfeeding)




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