IK, I realise what you're saying, but I was trying to take it to the next step - what happens after we have a model BF culture? (Just more of a hypothetical really but it is something that may arrise in the future) What happens to the Mums who give birth in the perfect world where ABM is just a story you think your Mum/grandmother made up (you mean babies actually survived on artificial milk?) and despite having the perfect environment to do it in with loads of external support from both health workers, family and social aceptance, in depth educational resources, and zero promotion of ABM - she still can't get it together even though she has no physical barrier stopping her? What happens to those mums?

I suppose it is asking for too much to expect that in 20-30 or even 40 yrs time that there wont be a need for ABM anymore as there will be milk banks on every second corner, meaning that the only options for infant feeding become BM or BM from a milk bank.

Maybe I think too much sometimes, but even though I know that this entire submission and enquiry is so very very important to setting up the 'ideal', there are still always going to be women with problems that need help isn't there?