I don't think making formula prescription only would force health professionals to do better at helping mums breastfeed - for me, for example, all I would have had to do would be to go to the doctor, tell her I don't want to breastfeed anymore for these reasons and get my prescription. Perhaps she might offer me extra help, but all I would have to say is 'no thankyou I would rather just get the formula' and that would be it. A doctor/CHN/LC cannot force me to get extra help with breastfeeding if I don't want it.

Perhaps having to make the effort to actually go to the doctor might put some women off and thus encourage them to persevere with breastfeeding, but at the same time when you first have a baby you usually have to see your GP within the first week or few weeks anyway. And you could even get your prescription while still in hospital if you decided to FF - so it really is not going to make formula harder to access, just more inconvenient.