Oh honey BFing pain is unbearable especially because you have to do it so often even if you're hurting! Everyone has given all the advice (and a bucket load more than I have) but possibly also consider DS has a small mouth/ bubble palette. I battled for such a long time with DD, took DS to see a LC at day 5 and she diagnosed DS's bubble palette and DD's as being much higher and a tiny mouth to boot. Only took 4 years for someone to 'discover' why I was always in agony. Huge hugs, if the lansinoh isn't helping there must be some awful damage atm Get some help and you will be bounce back before you know it.