Massive hugs. It is one of the worst pain experiences out there.

Get yourself some rite aid brand breast discs (NOT breast pads). You can't get them everywhere - I couldn't get them at woolies but could at Coles. I had the kind of pain you're experiencing for about 7 months, plus 10 bouts of mastitis with my second, and they were what enabled me to get thought it. Infinitely better than lanolin.