another thing, I didnt do the laying down for a few weeks. Ash would have been almost a month old before I started doing that, once BF was well established.
I have also hear people reccomend nipple shields. I haven't used them but you could try if it gets too much.
Hugs!! Glad the last feed was a bit better. Now Ash just gets on and off himself and it doesn't hurt at all There is a light at the end of the tunnel!