Number 9 - about it coming naturally and finding it easy, I find interesting, as I hardly ever hear this said, and personally I think sometimes the impression that BF is always difficult does put some people off - when for some people (probably not the majority though) it can be easy. If you believe something is going to be difficult it often is, but also the better informed you are the better you are able to cope with the difficulties so it is a tricky one.
For me, I think what they're getting at are the comments about BF being convenient. You can just lie your baby in bed ith you for a night feed, it's always available 24/7. Those kind of comments.