I like guys who take pride in their appearance. But I hate muscly guys. I like toned bodies but not too much definition. But for me its the overall package if he knows how to dress, how to groom, general hygiene. I'm all for the metro age. But I think a guy that obsesses over it can be just as unattractive as a plastic woman who cares so much about image she wouldn't be seen dead doing the gardening unless she had a full face of make up and high heels on! I think it also depends on the level of shallowness... and I think the majority of people aren't that shallow.