As an Association we now refer to breastfeeding as the biological
norm, ie there are no advantages to being breastfed rather there are
risks associated with not being breastfed.
The preferred term for use in the Association when a mother is not
breastfeeding (or bottle-feeding expressed breastmilk) is that she is
artificially feeding or using artificial baby milk. These terms are
in keeping with: La Leche League International, who write artificial
baby milk (formula); UNICEF UK Baby Friendly Initiative, who write
artificially-fed; and many health professionals (particularly those
who deal with mothers/infants such as midwives and child health
nurses) who also write artificially-fed, but most importantly it is a
reflection of the biological norm.
This is a sensitive subject, which is why it is a 'preferred term'.
When counselling individual mothers the term 'infant formula' may be
more appropriate. However, over time as we all change our terminology
to reflect the biological norm, these occasions will become the
exception rather than the rule.
Formula is a positive word in our language today, eg formula for
success. Formula is also scientific and therefore important or good
in many eyes. When we have a substitute on a playing field we take
off one player and replace with another player of equal value and the
game continues. Artificial baby milk is not a breastmilk substitute.
It is a greatly inferior product. Breastfeeding is not special.
Special indicates something extra or harder work, not everyday or
normal. Breastfeeding is everyday and needs to be incorporated into
the everyday rather than seen as an extra.
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