i have a "my breast friend" pillow and love it. I find it really helps, especially with the night feeds when I'm really tired - it holds the babies weight. I did buy it overseas so paid about 1/2 of what you'd pay here ($70 is ridiculous for a pillow, I think I got it for $40). When I was looking, I noticed that they show up on ebay (used - but who cares - the cover washes well).