I bought this book before I discovered BB. The only reason I am glad that I have read it is to know exactly what people are talking about when referring to this type of parenting.

It would appeal to mothers who are used to a high degree of control in their lives and/or a fear of ambiguity. Maybe I used to be this way but I've certainly done a 180 degree turnabout since discovering BB (but that's not to say my way is right for everyone). Just my opinion though, I'm sure like Melanie said, some women swear by her methods. To me a lot of it appeals to my head but not my heart.