It doesn't taste bad and has a bit of honey in it but I am used to ghastly herbal concoctions. It's about $40 from memory but lasts a long time unless you are really deficient in iron and need to take a lot. I drink it straight and then wash it down with water (it's a bit sticky) but I'm sure you could put in in juice. Something to remember - calcium and iron supplements can't be taken within 2 hours of each other or they won't absorb.