I use it constantly. I buy organic cold pressed stuff. I use it for:
* face cleanser (best make up remover ever)
* moisturiser
* deodorant. Doesnt last all day but doesnt have nasty chemicals in it
* for nicks and cuts
* ingrown hairs
* sore bottom
* cooking. Frying, baking, whatever. I alternate between ghee and coconut oil for frying depending on flavour

Coconut oil is antibacterial and antifungal. $20 for a litre may seem expensive as a cooking oil but it's cheap as a moisturiser