I assume this man was selected because he is a role model so to reduce it to 2 seconds on TV is a bit disingenuous. It is 2 seconds that would be repeated numerous times. 2 seconds of a popular public figure and role model normailsing the use of artificial baby milk. I can see why La Leche would have been upset. Legally I suspect it may contravene the WHO regulations about the advertising of formula.

Since bottle feeding is pretty much the norm in fictional film and tv I'm not sure why having to remove something from an ad is such a big deal.