I don't think that artificial baby milk companies should be able to advertise any of their products. If parents need to use ABM then they will do so regardless of whether it is advertised or not. If parents don't need to use ABM but they are toying with the idea because of misinformation then a blackout on advertising will reduce the number of parents who make the switch. It seems to me that many people confuse/conflate advertising and marketing for information. Advertising is not information about a product, it is aimed squarely at the emotions and only discloses the information that is likely to sell the product. This year pro-biotics are trendy in food so ABM marketing is all about pro-biotics. When my mother was breastfeeding low fat was the latest trend and they sold low-fat ABM with disastrous results - babies need fat for brain formation. I suspect that low sugar/fructose will be on the menu soon or maybe high protein. If advertising was banned and replaced with detailed fact sheets that were available at point of sale parents would actually be able to make choices based on information not emotion.
Now THAT I can agree with!! Being able to make an informed choice rather than flying blind is definitely a better idea