Umm... I just saw an add for formula encouraging mums to 'move on' from breastfeeding

[Lolpigs]

The add only annoys me beucase it is so condecending really. Magic powder in a tin to protect my childs immune system? Dosen't make much sense to me but I switch off alot for these things. I get what they are trying to say, but the whole add is just annoying. No kids I know are that clean

I'm pro BF but think it's the way they are advertised not so much that they are advertised that annoys me. I would hate to be in a situation where I couldn't BF and I had noone to talk to about forumla becuase it's become the new taboo. I really feel for anyone that has been placed in that situation becuase to me that is just as bad as being advised against BF for one reason or another and feeling totally lost. There has to be a way that both can co exist, because people need to feed their babies regardless of circumstances, however sadly unless there is formula produced by not for profit organisations I don't see this becoming a reality sadly.

I understand the post about PZ DH reporting the store for having a FF poster up. Some companies have an atrocious record for targeting people in certain socio economic and low levels of education groups, both here and over seas.