I really don't see the huge deal in this ad. If I wanted to pick a nice strip club to go to, or purchase a pair of incredibly skimpy underwear I could just go to the city and look at the massive billboards for them. But if I wanted to buy a tin of formula, heaven forbid that I see an ad for it.

I have never brought toddler formula, nor will I but if people want to, if they feel the need to, so be it. If everyone had access to a informed sensible health nurse or doctor, then maybe this product wouldn't exsist. But many people don't - they do have doctors that tell them its what their child needs. How can you stop that? I love the idea about better information. Without it (not advertising), the ability to make informed choices becomes very hard for some people.