Anyway, I digress. I totally support the idea of breastfeeding education for our school children - boys and girls. Muslim women must be taught about it, as it is enshrined in the Quran - anyone care to educate me? The Quran and that fat man, Buddha, have got some great teachings to live by! Again, I digress... it's late and I should be in bed, or writing an assignment...
yep, In Islam it is regarded as child's right to be breastfed for 2 years (by its mother or failing that a wet-nurse). Of course it's also recognised that this isn't possible for some women so there are allowances made.
Judaism has similar perspective. Yael started a thread about it here

I think that with this in mind that to promote breastfeeding the government needs to look at culturally sensitive campains that target specific communities ie campain that suits the Muslim community would make referance to the Quranic verses as well as the modern research and another campain that targets the Jewish community would refer to the Talmud as well as modern research and so on...
Alos it would be great if the government could fund the ABA to do some sort of outreach work - visiting schools, mosques, churches, sports clubs etc.
We can't really expect that a one-size-fits-all approach is going to influnce everyone.

Also I don't understand why the government can't mount a massive tv campain - they have the funds to promote all sorts of other stuff (like thier super changes) so why not a health campain for breastfeeding? It should be shoved into people's faces during Neighbours; it would make a nice change from gangrenous toes lol.