Re the shock tactics (the baby in the bottle ad), psychology studies have shown that the scarier the message, the less willing recipients are to follow the message. Remember the grim reaper commercials for AIDS? All the shocking smoke-and-this-awful-thing-will-happen-to-you ads? They don't work.
Positive information is the way to go, not to scare people or put them on the defensive
FionaJill I find it a bit disappointing that the ABA take that angle, only because as a mum who has previously FF, if I need help with BF my next baby and I call the ABA, I don't want to be told I should keep BF because formula is bad, I want to get positive reinforcement and practical advice for my situation. DYKWIM? I already know the risks of formula, I knew them before I had Grace and I still made the decision to bottlefeed, so hearing all that will not help me if I am having BF problems again. Sorry I know that is off the track...
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