I'm of the same mind set as Sally I think - I see the term as meaning that mummies and pregnant women can dress just as yummy and be just as (if not more) yummy than other women. I see it as a rebellion against that old 'hide the bump and pretend you're perfect' mindset from our parents era.

I do agree though that celebrities who are suddenly exactly the same body shape as pre-pregnancy within only a week or two present an unrealistic picture. I enjoy seeing pics of celebs who are still nicely rounded months after pregnancy just like many other women. The important thing is that there is a huge variation in what is normal - from people like Ryn to those who put on lots of weight and may never lose it. I don't know what my body will look like in the future, but I'm enjoying having a different body now and would never have had this chance if I wasn't pregnant. "Yummy" is an attitude for me which is about celebrating the wonderful experience and shape of pregnancy and beyond and showing that to the world whatever shape and size I might be.