I would say I definitly put the effort in most days 5-7 a week with blowdrying my hair then straightening it and doing the whole makeup thing, hell I still paint my toenails (with great difficulty) and I always wear a skirt or dress that is fitted. I have not once made the effort to cut down on food, I eat easily twice as much pregnant than pre pregnancy, I have my mothers metabolism to thank for the lack of weight gain though. I don't do my whole getting ready routine to fullfill this whole yummy mummy thing though. I do it so I feel good about myself. There are so many other women in town due around the same time as me and I am sure they don't all put the excess effort into their looks like I do; but I think they all look equally as gorgeous. Pregnancy is meant to be beautiful no matter what you look like or your size or the effort you put in. So enjoy the time and if it makes you feel better to get dolled up everyday then do it but if you feel comfortable as you are then do that too! Don't be guided by other peoples ideals. Everyone is a yummy mummy.