I think there are two arguments happening here (at least). Some are talking about the specific ad and some are talking about advertising ABM in general. I think Rouge is right- her opinion and she's allowed to have it. I don't find the ad offensive as such but it is patronising.

And I'm not even getting into the ff vs bf debate. THAT IS NOT THIS THREAD!!!! I'm not going to say what we do because it's completely irrelevant to this discussion.