I have seen the ad and think its pretty stupid to say that its better than 'milk from another species' considering it IS basically cows milk!
And no it is not natures next step AT ALL. How ridiculous that they could be claiming that!

Just to mention though I do feed Aidyn one cup of toddlers milk each night (not Karicare though LOL), but I certainly wouldnt be promoting it the same way in which the company is. For me it gives me some peace of mind that he is getting some extra vitamins and minerals which he just doesnt eat on his very fussy days. But TBH I'm sure he probably gets much more goodness out of the 1/4 tsp of InLiven he has every day!

The Health Dept should really be putting out ads to encourage women to extend breastfeeding to counteract act these toddler formula 'natures next step' ads.

ETA, what an interesting site... think I might just vote!