I agree totally Melanie. And abstinence would have been admired for the self discipline in times past too. Advertisers have certainly drummed into us that we are "entitled" and "deserve" it now. Anyone who demonstrates any kind of self discipline these days is often the brunt of jokes (eg Guy Sebastian's preference to remain a virgin until he marries - good on him I say!) and caving into desire is often given a pat on the back Here I am sounding like a total wet blanket... maybe... but are people really more content with their lives these days compared to times past?