i'm Gen Y, and was just over 18 when squishy was born and TBH, after giving birth it really wasn't a big deal lol
i remember my dad was visiting in hospital and squish needed a feed and i sort of started to get embarassed but then though hey, my bub needs food, i'll feed him, so i fed infront of my dad and that was that! tits out whenever and wherever needed (including church lol)

but i do have Gen Y friends, with children, who still recoil with the thought of breastfeeding in public. that said, they are they people who didn't really 'think' about the experience of birth and feeding and parenting (if that makes sense) one did BF for 6 weeks, the other didn't at all.

but i think if you ask the 'average' Gen Y who has put no thought into babies then yeah you probably will get OMG boobs in PUBLIC! because it's no longer normal