About BellyBelly – From Conception To Parenthood


Kelly Winder is the founder of BellyBelly.com.au and is based in Melbourne, Australia.

In 2002, Kelly started out with nothing but sheer determination, and a mission: to provide support and information for new mothers.

Today, BellyBelly reaches an audience of millions. In fact, around 2 million people visit the BellyBelly website every single month.

BellyBelly’s Facebook page has one million fans.

Below is a summary of BellyBelly’s philosophies, more information on BellyBelly’s creator and details of BellyBelly’s contributors, all of which have shaped BellyBelly into what it is today.

BellyBelly’s Philosophies

At the core of BellyBelly’s beliefs and philosophies lies informed decision-making and gentle and connected pregnancy, birth and parenting choices.

BellyBelly believes that the pregnancy, birth and parenting journey is highly transformative, therefore women and their partners should be fully supported to have the best experience possible. How a woman experiences her pregnancy and birth has a profound impact on who she becomes and how she feels as a mother.

Confident and nurtured… or not good enough and isolated – even broken.

With one in three babies in Australia (and the US) being born surgically by caesarean section, there appears to be an epidemic of fear of birth, fear of pain, and the belief that women’s bodies have failed them. This belief of failure can then flow into breastfeeding and other parenting issues, trampling a woman’s confidence and self-esteem.

Partners may desperately want to help, but often don’t know how, nor are they equipped to support such deep rooted issues. This can result in huge pressure on the relationship, making things even worse.

Sadly, post traumatic stress disorder (PTSD) has now crept into the homes of new families. It’s a sobering statistic that the leading cause of maternal death in Australia is suicide, which is similarly echoed around the world. It’s truly frightening.

We need to provide much more support to mothers and mothers-to-be, as well as their partners. We need to end the stories and beliefs that it’s not a big deal; that mothers will be fine and cope somehow, just as many mothers before them have… because many are not coping. Society has drastically changed, so has how women feel about themselves as mothers and lovers.

As the saying goes, ‘peace on earth begins with peace at birth’. A gentle entry into the world for our babies and a gentle introduction to motherhood for our mothers would change the planet.

This is the (big!) BellyBelly difference. We care not for fluffy, celebrity gossip and the latest fad parenting tips. BellyBelly is about good science and information, unconditional support, love, nurturing and connection.

BellyBelly’s writing team give back in ways other than educational articles, including via our Kiva team (which we invite our readers to join!). Kiva is a great platform to loan money (from just $25) to people in need around the world. It might be used for for water and sanitation, health care costs, single parents, education for children, aspiring business owners in third world countries, refugees and more.

About BellyBelly’s Creator

It was a bright, sunny day late in 2002 when the idea of BellyBelly was conceived. After an intensive labour of love, with a baby in arms, the BellyBelly website was finally born.

After experiencing postnatal anxiety and depression, Kelly was drawn to support mothers who were going through the sometimes tough realities of being a new mother – which no-one seemed to be talking about. Kelly wanted to change that. Her passion for informing and educating women and men burst open onto the world wide web.

In October of 2004, Kelly gave birth to a son. It was that second birth which inspired her to become a doula (trained birth support professional), which changed BellyBelly forever. Kelly became heavily involved in maternity reform and advocacy, attending birth rallies, speaking in parliament (Inquiry Into Breastfeeding) and being a voice for women of Australia, regarding a range of birth and early parenting issues.

BellyBelly became known as, ‘The Thinking Woman’s Website For Pregnancy, Birth & Parenting’.

Due to Kelly’s work in the birth industry, as well as running a popular pregnancy and parenting website, she quickly became a well-known leader in her field. Midwives, birth educators, breastfeeding consultants, natural health therapists, doctors and others recommend BellyBelly every single day.

In November of 2014, Kelly became an author. Her very first ebook, “Want To Become a Doula? Everything You Need to Know” was written for aspiring and student doulas who want to make a positive difference to the lives of birthing women.

Even after 15 years, Kelly’s passion for pregnancy, birth and parenting issues grows stronger every day, as she supports millions of parents and parents-to-be, all over the world, 24 hours a day, 7 days a week.

Kelly is also a contributor for the Huffington Post.

BellyBelly’s Contributors

BellyBelly is proud to bring together information from those who, like Kelly, are passionate about making positive change in the world – a change towards more connected and nurturing relationships.

Pinky McKay

Pinky McKay is an IBCLC (International Board Certified Lactation Consultant) and best-selling author, whose books are all endorsed by The Australian Breastfeeding Association, La Leche League International and The Australian Association of Infant Mental Health. She also has plenty of real-life experience as a mother of five, and grandmother to three little people.

Pinky’s fantastic books include:

Professor James McKenna

Professor James McKenna is the world’s leading pioneer in infant/mother sleeping. He began his research in the 1970s. At the University of California, Irvine School of Medicine, Department of Neurology, his research team pioneered the first studies of the physiology and behaviour of mothers and infant sleeping together and apart, using physiological and behavioural recording devices.

Professor McKenna has published over 139 refereed scientific articles in diverse medical and anthropological journals on co-sleeping, breastfeeding, evolutionary medicine and SIDS. Each year he gives over 20 lectures globally, especially to paediatric groups and parents.

In the United States, he remains one of the primary spokespeople to the media on issues pertaining to sleeping arrangements, nighttime breast feeding and SIDS prevention, however he is very well known around the world for his incredible dedication to this topic.

Dr. Andrew Orr

Dr. Andrew Orr holds dual qualifications in Eastern and Western Medicine, adopting a unique, multi-modality approach when treating his patients. Andrew has studied extensively in China and is a Doctor of Traditional Chinese Medicine with extensive experience as an Acupuncturist and Herbalist. He also completed his Masters in Reproductive Medicine in Australia in 2011 and he is sought out by couples Australia wide and internationally due to his reputation as one of Australia’s premier natural fertility specialists.

In addition to practising full time at Shen Therapies, Andrew regularly lectures to other Health Care Professionals and reviews for the Australian Medical Journal on complementary medicine. He belongs to a worldwide fertility network and is one of Australia’s leading pregnancy specialists.

When not working, Andrew enjoys cooking (he is a fully qualified chef), staying fit and playing music.