BellyBelly Privacy Policy

Privacy Policy for BellyBelly Website Visitors

BellyBelly Privacy Policy

TL;DR Version

The simple fact is this: we’re a tiny, overstretched business primarily made up of sleep-deprived mamas, and we don’t have the time nor the energy to do anything heinous with your data.

It’s not that we’re not evil – we’re just waaaaay too tired to think up a malevolent plot to steal your identity. Honestly, getting ourselves dressed each morning is quite the achievement.

We collect and store the information we need to provide you with any services or products you might subscribe to or buy from us. We occasionally stalk you via Facebook adverts. That’s really about it.

Stalky Visitor Tracking

Yes, we’re following you.

We use Google Analytics, primarily to stare at the real-time stats because they’re really cool, but also to see what stuff people are looking at… so we can write more of the stuff you like.

We also have a Facebook Pixel installed, so that we can direct you to things on our site that might help you, or sell you stuff you might like.

Yes, you heard it. BellyBelly is a business and – shock, horror – we want you to spend money with, us so we can keep running until the end of all time.

This is a win-win situation here: we can help you to have an even better – possibly amazing – birth and early parenting experience. People write to us and tell us so! As for us, a small, independent business and not a corporate-owned or media company, it’ll help us to feed our families, send our daughters, and sons, to ballet lessons, and it’ll keep a roof over our heads. No pressure.

Right-o, back to it…

The Facebook Pixel means we can see how people interact with our site and with Facebook adverts, and then we may try to sell you relevant stuff. If you’re not on Facebook – well bloody done, but the pixel is tracking you anyway.

We don’t know if there’s a specific Facebook Pixel blocking thingy, but it was accidentally discovered that if you use the Freedom app to block social media while you’re writing, it also blocks the FB pixel. Handy hints! We’ve got your back.

We also use Sassy Social Share which shows us what content people are sharing. This is because we like to compete about whose content is doing the best. You can’t block this because it’s not tracking you, it’s tracking our content.

None of these things store any super personal data about you but probably they nab your IP address, not that we’d know where to look for it or what to do with it. All we see is that a person or many people have interacted with the website in a particular way. You can mess with us by doing something totally unexpected on the website and skewing our stats. Or you could do something way more fun and useful with your time…


Do you even know what a cookie is, or does?

Well then…

Yes, we use cookies because that’s kinda how the Internet works. If you don’t want our delicious, home-baked, chocolate chip, lactation-inducing* cookie scripts, then you need to block cookies on your browser. But don’t come back ranting to our poor customer service team that the website doesn’t do what it’s supposed to.

*Disclaimer: BellyBelly’s digital cookies are not guaranteed to induce lactation; please see an IBCLC if you have milk supply issues…

Data Storage

DATA! It’s all about the data, baby.

A literal tonne of petabytes whirring around the world and what? What’s it all for? WHAT DOES IT ALL MEAN? What will future historians actually see of us and our slowly collapsing society? So. We store your data in a few different places and use it in a couple of different ways. You ready for this?

Here on this website: If you subscribe to our website we will store your name and email address. If you buy stuff from us we will store your name, email address, postal address, phone number if you give it to us, and purchase history. Your payment details ARE NOT held on the site. We obviously go to the maximum effort to keep this data secure. Only one person has access to payment services, and if needed, one highly trusted technical developer.

We’ll be honest: we do absolutely nothing surprising or radical with your info. We use your purchase history to target you with ads for stuff you might like.

Active Campaign: If you’ve signed up for anything or bought anything on our site – newsletter, free course, paid course, membership, anything – your name and email address also makes its way over to Active Campaign, which is the system we use to manage our newsletters and emails. They are GDPR compliant. You can unsubscribe from emails at any time by hitting the unsubscribe button.

Your Payment Details

When you buy stuff, you will either pay through Stripe or PayPal… or maybe even bank deposit if it’s offered. The only payment-based details we hold on our site is how much you’ve spent and whether you paid with Stripe or PayPal. We have no bank or card details… nada, zip, zilch, here.

Stripe is GDPR compliant. PayPal is being totally weird about it but will have to be GDPR compliant or everyone in Europe will have to stop using it and they probably don’t want that.

Payments are processed using 256-bit encryption for your peace of mind.

Email Marketing Thingies and Newsletters

If you sign up to our newsletter or pregnancy/baby week by week subscriptions, we will send you a newsletter. You can unsubscribe at any time by clicking the unsubscribe button found at the bottom of every single email. Your name and email address are stored securely in Active Campaign.

Currently our natural birth course is hosted in Podia. Your name and email is stored securely there too. If you sign up for a course, we will send you emails about the course. The frequency of which depends on the course. You can unsubscribe, but you’ll miss important stuff about the course.

Active Campaign offers tracking in links, so if you click on a link, WE KNOW. If you open an email WE KNOW.

If you’re completely ignoring us… WE KNOW.

The most important thing about this is we have neither the time nor inclination to actually look at or do anything with these stats.

Your Right To Be Deleted

FINE… leave us if you want. Sniff.

If you want to go undercover, just chuck us an email at [email protected] and we’ll delete all the info we have on you from our systems, while having a sulk about what we could have possibly done wrong.

This does not include PayPal and Stripe. If you want to delete your PayPal or Stripe accounts you have to do that yourself via PayPal or Stripe. We cannot delete your purchase history because the taxman will be angry.

Just so you know, though, you won’t be able to access our courses anymore. We’re not being dicks, it’s because we need your email address so we know you’ve paid and that you’re allowed to access it.

External Links

The BellyBelly website contains links to other sites. We are not responsible in any way, shape or form, for any content or advertisements found on these sites, the information provided within them, or their privacy practices.

Contacting BellyBelly

If you have any questions, you can always contact us at [email protected].

Advertising Privacy Statement

This Site is affiliated with AdThrive, LLC (“AdThrive”) for the purposes of placing advertising on the Site. AdThrive uses standard and widely-available tools for the placement and serving of ads, including those provided by Google, Inc. and its affiliates. We publish interest-based advertisements on the Site; that is, ads that are tailored to reflect your interests. To help understand your interests, AdThrive, Google and our other advertising partners will track your behaviour on our website and on other websites across the Internet using cookies.

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

By using this Site, you consent to the use of such cookies and the sharing of data captured by such cookies with AdThrive, Google, and our other third party partners. You can view, delete or add interest categories associated with your browser by visiting: You can also opt out of the network cookie using those settings or using the Network Advertising Initiative’s multi-cookie opt-out mechanism at: However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained.

For European Economic Area Residents

If you reside in a country in the European Economic Area (EEA), then under the GDPR and applicable data protection laws you have the rights, among other things, to access your personal data, have us erase it, and/or restrict its further processing. If you wish to access or delete your personal data (if any) maintained by us or AdThrive related to advertising on the Site, you can contact us at [email protected], and contact AdThrive at [email protected] If you wish to see a list of the advertising partners we work with or change which of those partners track your behavior using cookies, click the ad preferences link at the bottom of the site. (Available in the EU.)

With thanks to Writers’ HQ, the supreme writing commanders, glorious leaders and excellent but tiny overlords, who have verily granted us permission to use their splendid Privacy Policy… with a some of our own mostly mama related edits for good measure.