Advertising on BellyBelly – Reach Informed, Engaged Women


It’s not a question of CAN you afford to advertise on BellyBelly…

… but can you afford NOT to advertise on BellyBelly!

7 million pageviews PER MONTH

Over 1 MILLION Facebook fans

“Yes it was a great response to the blast. It resulted in a great rise in page views and sessions – fab for brand awareness. Thanks again for the work BellyBelly has done on this campaign. It’s been terrific. Looking forward to the next blast tomorrow!”

— GymbaROO

The BellyBelly Difference

Advertising on BellyBelly - Reach Informed, Engaged WomenWant to target a highly engaged, intelligent and interactive audience of mamas and mamasto-be?

BellyBelly is the perfect site to gain brand exposure and increase your sales.

For more than 14 years, BellyBelly has been a consistently top performing independent website, competing with corporate and media owned parenting websites. BellyBelly grows stronger by the day.

Our readers come to BellyBelly to get informed, educated and empowered. Research is key for them to make the best choices for their family.

Advertising on BellyBelly Will…

  • Quickly and easily give you extensive coverage in your target market
  • Result in more sales and product awareness – don’t wait for customers to stumble upon your product, you can get their attention right now!
  • Be a great experience for all involved, because we love supporting those who support us! Your advertising success is our advertising success
  • Support an independent Australian business – BellyBelly is owned and operated by a passionate Melbourne mother of three.

“We have had a lovely boost of sales with our sponsored article ad for Boobie Bikkies on the BellyBelly website. Kelly at BellyBelly is so good at SEO that it makes things very easy for us to target the perfect customers for our product. Then, one click of our ad from the article and they find us too! We are getting lots of orders for samples!”

– Pinky McKay

Options For Advertising

Some of the options BellyBelly can offer your business include:

  • Marketplace Listing – create and manage your own listing!
  • Display Advertising
  • Product Reviews
  • Competitions
  • Surveys
  • Facebook Promotions
  • Article Integrations
  • Advertorials
  • Takeovers
  • Reskins

Want to do something custom or unique? Contact us, we’re great at integrating our advertisers unique ideas.

“Our Menevit and Elevit brands have benefited from campaign and advertising opportunities with BellyBelly. Kelly and her team are professional and happy to discuss innovative marketing ideas to generate interest among the BellyBelly online community. As a result, Fashion for Fertility has received high website volumes and provided an opportunity to interact with our target audience.” — Bayer Australia

Contact Us

Let’s chat! Please email us at [email protected].

“The advertising went well… We were/are really impressed how BellyBelly has supported our products (THANK YOU!!). We will definitely be advertising with BellyBelly again (hopefully very soon).” — Jodie, Lullaby Conceptions

BellyBelly In The Media

BellyBelly has been featured across Australia as one of 5 MUST visit websites for baby in newspapers including the Sunday Herald Sun and the Sunday Telegraph. BellyBelly’s Facebook page has previously been listed as the #3 Facebook Community by Babble.com, who commented:

“BellyBelly is a thinking woman’s pregnancy and baby news source based in Australia. Updates are just as likely to include a tip about coping with sciatica as a quotation from Goethe. Fans come for this kind high-low mash-up of ideas and advice. After all, pregnancy is time for educating yourself in all kinds of ways.”

BellyBelly is WHO Compliant On Infant Feeding

BellyBelly.com.au actively complies with the WHO (World Health Organization) code with regards to the promotion and protection of breastfeeding.

Article 5, 5.4 of the WHO Code states ‘Manufacturers and distributors should not distribute to pregnant women or mothers of infants and young children any gifts of articles or utensils which may promote the use of breast milk substitutes or bottle feeding'.

Therefore BellyBelly will not accept advertising in any form for the following products:

  • Bottles; unless advertised attached to the breast pump and without the teat
  • Formula containers
  • Dummies
  • Bottle warmers
  • Teats
  • Commercial baby foods (promotion of baby foods may encourage early weaning)
  • Infant and toddler formulas

“I advertised my doula services with BellyBelly as part of the December Doula promotion. Within an hour of my ad going live, I was contacted by a client who confirmed a booking for her birth later that same day. The ad paid for itself immediately, many times over. Kelly is passionate about what she does, and it seems she’s pretty good at it, too!”

— Tina Ziegenfusz



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